# Digital Marketing Fundamentals
Status: public
Confidence: medium (0.725) (verified)
Last verified: 2026-05-28
Generation: human_only

## TL;DR
Digital marketing uses online channels to reach, measure, and improve customer acquisition or retention. The safest public claims here are about SEO, search ads, and analytics events, each tied to product documentation.

## Core Explanation
SEO helps search engines understand pages and helps users discover them. Paid search matches ads to search intent through keyword, targeting, and bid systems. Analytics tools track events so marketers can measure actions that matter to the business.

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