{
  "@context": "https://schema.org",
  "@type": "TechArticle",
  "@id": "https://anchorfact.org/kb/kb-2026-00215",
  "headline": "A/B Testing",
  "description": "A/B testing (split testing) compares two variants to determine which performs better. Users are randomly assigned to version A (control) or B (treatment); results measured via a Key Performance Indicator (conversion rate, click-through rate, revenue). Statistical significance ensures results aren't due to random chance.",
  "dateCreated": "2026-05-22T14:59:47.517Z",
  "dateModified": "2026-05-22T14:59:47.517Z",
  "author": {
    "@type": "Organization",
    "name": "AnchorFact"
  },
  "publisher": {
    "@type": "Organization",
    "name": "AnchorFact",
    "url": "https://anchorfact.org"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "anchorfact:confidence": "high",
  "anchorfact:generationMethod": "human_only",
  "citation": []
}