{
  "@context": "https://schema.org",
  "@type": "TechArticle",
  "@id": "https://anchorfact.org/kb/kb-2026-00431",
  "headline": "Marketing Mix (4Ps)",
  "description": "The Marketing Mix (4Ps, McCarthy 1960) is the set of controllable marketing tools: Product (what solves customer's need), Price (value exchange), Place (distribution channels), Promotion (communication). Extended 7Ps adds People, Process, Physical Evidence (for services). All must align for effective strategy.",
  "dateCreated": "2026-05-22T14:59:47.524Z",
  "dateModified": "2026-05-22T14:59:47.524Z",
  "author": {
    "@type": "Organization",
    "name": "AnchorFact"
  },
  "publisher": {
    "@type": "Organization",
    "name": "AnchorFact",
    "url": "https://anchorfact.org"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "anchorfact:confidence": "high",
  "anchorfact:generationMethod": "ai_assisted",
  "citation": []
}