{
  "@context": "https://schema.org",
  "@type": "TechArticle",
  "@id": "https://anchorfact.org/kb/kb-2026-00432",
  "headline": "Branding Strategy",
  "description": "A brand is more than a logo — it's the sum of perceptions, emotions, and associations customers have. Strong brands command premium pricing, customer loyalty, and competitive moats. Brand equity (Aaker): brand awareness, perceived quality, brand associations, brand loyalty. Apple, Nike, Coca-Cola are among the world's most valuable brands.",
  "dateCreated": "2026-05-22T14:59:47.518Z",
  "dateModified": "2026-05-22T14:59:47.518Z",
  "author": {
    "@type": "Organization",
    "name": "AnchorFact"
  },
  "publisher": {
    "@type": "Organization",
    "name": "AnchorFact",
    "url": "https://anchorfact.org"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "anchorfact:confidence": "high",
  "anchorfact:generationMethod": "ai_assisted",
  "citation": []
}