---
id:"kb-2026-00433"
title:"SEO for Business"
schema_type:"TechArticle"
category:"business"
language:"en"
confidence:"high"
last_verified:"2026-05-22"
generation_method:"ai_assisted"
ai_models:["claude-opus"]
derived_from_human_seed:true
primary_sources:
  - title:"The Art of SEO (Enge, Spencer, Stricchiola, 4th Ed)"
    type:"book"
    year:2022
    url:"https://www.oreilly.com/library/view/the-art-of/9781098102593/"
    institution:"O'Reilly"
secondary_sources:
  - title: "MDN Web Docs — HTTP"
    type: "documentation"
    year: 2026
    url: "https://developer.mozilla.org/en-US/docs/Web/HTTP"
    institution: "Mozilla"
completeness: 0.88
ai_citations:
  last_citation_check:"2026-05-22"
---

## TL;DR

SEO (Search Engine Optimization) increases website visibility in organic search results. Three pillars: on-page (content quality, keywords, title tags), technical (site speed, mobile-friendly, crawlable), off-page (backlinks, authority). Google's algorithm uses 200+ ranking factors. SEO is a long-term investment — results take 3-6 months.

## Core Explanation

Keywords: informational ('what is...'), transactional ('buy...'), navigational ('brand name'). Title tag: most important on-page element — <60 chars, include primary keyword. E-E-A-T (Google): Experience, Expertise, Authoritativeness, Trustworthiness — quality raters guidelines. Backlinks: 'votes of confidence' from other sites — quality > quantity. Content is still king — useful content ranks.

## Further Reading

- [The Art of SEO (Enge, Spencer, Stricchiola, 4th Ed)](https://www.oreilly.com/library/view/the-art-of/9781098102593/)