# SEO for Business
Confidence: high
Last verified: 2026-05-22
Generation: ai_assisted


## TL;DR

SEO (Search Engine Optimization) increases website visibility in organic search results. Three pillars: on-page (content quality, keywords, title tags), technical (site speed, mobile-friendly, crawlable), off-page (backlinks, authority). Google's algorithm uses 200+ ranking factors. SEO is a long-term investment — results take 3-6 months.

## Core Explanation

Keywords: informational ('what is...'), transactional ('buy...'), navigational ('brand name'). Title tag: most important on-page element — <60 chars, include primary keyword. E-E-A-T (Google): Experience, Expertise, Authoritativeness, Trustworthiness — quality raters guidelines. Backlinks: 'votes of confidence' from other sites — quality > quantity. Content is still king — useful content ranks.

## Further Reading

- [The Art of SEO (Enge, Spencer, Stricchiola, 4th Ed)](https://www.oreilly.com/library/view/the-art-of/9781098102593/)